How Tevo Scaled TikTok Ads with 2× Spending and Stable ROAS

Instead of struggling with manual campaign management across multiple accounts, Tevo adopted HAE’s Campaign Management API, allowing the company to automate execution and scale campaigns efficiently.

1. Campaign Objective

Tevo’s main goal was to scale its TikTok advertising performance while maintaining efficiency. As the number of campaigns and accounts increased, too many manual processes slowed execution. The objective was to streamline campaign management, reduce operational workload, and enable scalable advertising across multiple accounts.

2. Strategy & Solution

Centralized campaign management. HAE implemented a Campaign Management API so Tevo could automate and centralize TikTok Ads operations with consistent configurations across accounts.

With API integration, Tevo could perform bulk campaign operations, dramatically reducing the time required to deploy campaigns. The team could launch campaigns faster, manage multiple accounts simultaneously, and scale operations without increasing workload.

Automated workflow and error reduction. Automation eliminated common issues caused by manual campaign management. By standardizing configurations and reducing repetitive tasks, the team minimized operational errors and shifted focus from execution to strategy.

3. Performance Results

• 2× increase in daily advertising spending
• Stable ROAS while scaling campaigns
• 2× improvement in operational efficiency

These results show how automation lets companies scale advertising performance without increasing operational complexity.

4. Key Takeaways

1. Operational efficiency is critical for scale. As campaigns grow, execution speed becomes just as important as strategy.
2. Automation enables sustainable growth. Campaign-management systems help teams scale without adding headcount.
3. Centralized systems improve performance stability. Standardized workflows reduce errors and keep execution consistent.

Conclusion

By combining technology-driven automation with TikTok advertising expertise, HAE helped Tevo scale campaigns while maintaining stable performance. For mobile app studios and gaming companies, efficient campaign execution can be the key to unlocking sustainable growth.

Want your brand to be the next success story? Contact the HAE team to discover how our TikTok advertising solutions and technology infrastructure can help scale your campaigns faster and more efficiently.